In the digital era, having an online presence is all that affects your sales and customer attraction and retention. Almost 80 percent of people will try looking for your online website once they hear about your company or your product. Whether you are running a blog, an eCommerce website, or a social media page, getting your brand online will get you a lot of attention and hence more sales. Even if you are not selling your products online, people will expect to find you online. Apart from this following are the top seven reasons why your company needs an online presence.

1. Makes it feasible for customers to reach you:
   Any person who aims to research anything at all would go to the Internet in the first step. Whether people are looking for a product or a service, they will google about it and will skim through some similar companies providing that product. If your internet marketing is well enough, you might then convert that roaming lead into a client. Make sure your social media marketing techniques are sharp enough to let you stand out from the crowd of competitors.


2. Gives you an easier way to showcase your products:
   
   The Internet provides the room and styling of the room, aka a website to showcase your products for free. You don’t have to worry about space issues, and other expenses needed to look at a physical shop look good. Handful options are available to add customizations to your website and the layout of your products and services, all for free. Hence when you have an online presence, i.e., a website, it gets a lot easier to showcase your products and services beautifully.
   
   
3. Gives a way to build strong ties with customers:
   Having a website means being active 24/7. You might do it in shifts with your team members or can get to respond to your customers. Any way around, being on the Internet allows you to respond to your customers anytime, anywhere. This builds a strong and loyal client base.
   
   
4. Easy marketing of brand:
   With the help of online marketing strategies, you can get away from spending hundreds of dollars on physical banners, posters, and TV ads. You can set up your ads on the Internet mostly for free or for little charges. 


5. Reach a larger audience: ;
   Being online means being on a stage where the whole world is the audience. Having an online presence for your company means that you can get many more customers and visitors from around the globe in need of your product or services. You can et marketing companies to handle this hassle of reaching beyond your physical parameters.


6. Keep customers informed:
   Isn’t it tacky to reach your clients through address mails or text messages? Wellbeing online as a brand, you can keep your customers informed with any update or a new product range launch merely


7. Build your brand easier:
   Having an online presence allows you to build your brand with ease. You can manage sales and inventories with a few clicks. You can get orders easily and access the whole world for customers. The whole business process shrinks to having good online marketing strategies by hiring marketing companies and having quality products for sale.